Write a Guarantee That Closes The Sale

A weak guarantee creates suspicion. A strong one removes the last reason not to buy. Answer a few questions and get copy-ready guarantee text built on proven risk-reversal frameworks.

Step 1 of 5

Pick your guarantee style

Each works in different situations. For a digital product or tool, the Conditional guarantee usually converts best — it removes risk while signaling the product works.

Conditional Guarantee

Best for digital

"Do X, and if Y doesn't happen, full refund." Most believable because it signals you know it works when used. Highest converting for digital products.

Unconditional Guarantee

"Full refund, any reason, no questions asked." Maximum trust, lowest friction. Best when your refund rate is naturally low.

Bold / Outsized Guarantee

"Not happy? Keep it AND get your money back." Demonstrates total confidence. Memorable and shareable, but only use if you can back it up.

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Tip: A strong guarantee demonstrates confidence. A weak, buried one creates suspicion. Make it loud.